Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps

Description

Sunday - Explore factors that influence, both positively and negatively and discover how influencing is selling. Monday - Understand the power of personality and charisma and ensure you are putting the right message across. Tuesday - Use the Assertiveness Sentence technique to sound more confident in any situation. Wednesday - Discover the three elements of communication and how to use them to build rapid, effective rapport with others. Thursday - Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion Friday - Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement. Saturday - Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula.

Di McLanachan is the best-selling author of 'NLP for Business Excellence' and has also written 'Customer Care in a Week' for Hodder. She has been using and teaching a wide range of Influencing Skills techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.