Visual Doing: Applying Visual Thinking in your Day to Day Business: Applying Visual Thinking in your Day to Day Business

Description

After the success of 2017 s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by undeepening Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools. Visual Doing will improve your visual craftsmanship and broaden your skillset. It s a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: me as an individual , we as a team and us as a company . It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation. Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

Willemien Brand has channeled her passion for drawing and design into her life's work. After graduating with distinction from the prestigious Design Academy Eindhoven, she became an award-winning industrial designer. In the late '90s she launched Buro BRAND, a Visual Communication agency harnessing the inventive energy of a team of visionaries who share her passion. Together, they shape ways of visualising and simplifying complex processes, strategies and information. The longer Willemien and her team worked in the field, the clearer it became to them that drawing and Visual Thinking are powerful tools that strengthen employee engagement and build bridges between businesses and their customers. Now she and her team from Buro BRAND share this philosophy and passion with companies around the world, inspiring and enabling them to embrace the power of visual communication. It's a two-way street for Willemien: "Every day I'm able to help other people unleash their creativity and use it to achieve better results in their work gives me joy and renews my passion for drawing."