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Consumer Behavior, International Edition
Paperback
Main Details
| Title |
Consumer Behavior, International Edition
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| Authors and Contributors |
By (author) Wayne Hoyer
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By (author) Deborah J. MacInnis
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| Physical Properties |
| Format:Paperback | | Pages:672 | | Dimensions(mm): Height 254,Width 204 |
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| Category/Genre | Market research |
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| ISBN/Barcode |
9780324834277
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| Classifications | Dewey:658.8342 |
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| Audience | | Professional & Vocational | |
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| Edition |
5th edition
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Publishing Details |
| Publisher |
Cengage Learning, Inc
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| Imprint |
South-Western College Publishing
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| Publication Date |
2 April 2009 |
| Publication Country |
United States
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Description
CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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