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Displaying: 151 - 157 of 157 items.
Marketing Modernity: Italian Advertising from Fascism to Postmodernity

Marketing Modernity: Italian Advertising from Fascism to Postmodernity

By Adam Arvidsson
Hardback
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Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

By Keith Kelsen
Paperback
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Advertising and New Media

Advertising and New Media

By Christina Spurgeon
Paperback
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The Language of Advertising: Written Texts

The Language of Advertising: Written Texts

By Angela Goddard
Paperback
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Reading Ads Socially

Reading Ads Socially

By Robert L. Goldman
Hardback
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

By George E. Belch , Michael A. Belch
Hardback
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Ad Research Workbook and Exercises for Advertising Research: Theory & Practice

Ad Research Workbook and Exercises for Advertising Research: Theory & Practice

By Joel J. Davis
Paperback
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