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Marketing Modernity: Italian Advertising from Fascism to Postmodernity
By
Adam Arvidsson
Hardback
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Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen
By
Keith Kelsen
Paperback
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Advertising and New Media
By
Christina Spurgeon
Paperback
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The Language of Advertising: Written Texts
By
Angela Goddard
Paperback
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Reading Ads Socially
By
Robert L. Goldman
Hardback
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
By
George E. Belch
,
Michael A. Belch
Hardback
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Ad Research Workbook and Exercises for Advertising Research: Theory & Practice
By
Joel J. Davis
Paperback
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