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Ogilvy on Advertising
Paperback / softback
Main Details
| Title |
Ogilvy on Advertising
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| Authors and Contributors |
By (author) David Ogilvy
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| Physical Properties |
| Format:Paperback / softback | | Pages:224 | | Dimensions(mm): Height 247,Width 187 |
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| Category/Genre | Advertising |
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| ISBN/Barcode |
9781853756153
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| Classifications | Dewey:659.1 |
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| Audience | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Welbeck Publishing Group
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| Imprint |
Prion Books Ltd
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| Publication Date |
1 March 2007 |
| Publication Country |
United Kingdom
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Description
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Author Biography
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.
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