Buzzmarketing: Get People to Talk About Your Stuff

Description

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of 'the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

?A business book that's both entertaining and useful for big brands and start-ups alike.? ?Steve Forbes, editor in chief, "Forbes" ?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!? ?Brian Swette, former chief marketing officer, PepsiCo ?If you want to know why some brands get noticed and others don?t, this is the book to buy.? ?Bob Franquiz aA business book thatas both entertaining and useful for big brands and start-ups alike.a aSteve Forbes, editor in chief, "Forbes" aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a aBrian Swette, former chief marketing officer, PepsiCo aIf you want to know why some brands get noticed and others donat, this is the book to buy.a aBob Franquiz