| Title |
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
|
| Authors and Contributors |
By (author) George E. Belch
|
|
By (author) Michael A. Belch
|
| Physical Properties |
| Format:Hardback | | Dimensions(mm): Height 279,Width 222 |
|
| Category/Genre | Advertising |
|---|
| ISBN/Barcode |
9780256108255
|
| Classifications | Dewey:659.1 |
|---|
| Audience | |
|---|
| Edition |
2nd edition
|
| Illustrations |
illustrations (some colour)
|
|
Publishing Details |
| Publisher |
Longman
|
| Imprint |
Longman Higher Education
|
| Publication Date |
5 February 1993 |
| Publication Country |
United Kingdom
|
