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Ad Research Workbook and Exercises for Advertising Research: Theory & Practice
Paperback
Main Details
| Title |
Ad Research Workbook and Exercises for Advertising Research: Theory & Practice
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| Authors and Contributors |
By (author) Joel J. Davis
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| Physical Properties |
| Format:Paperback | | Pages:200 | | Dimensions(mm): Height 235,Width 178 |
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| Category/Genre | Advertising |
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| ISBN/Barcode |
9780132128377
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| Classifications | Dewey:659.1 |
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| Audience | | Tertiary Education (US: College) | |
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| Edition |
2nd Revised edition
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Publishing Details |
| Publisher |
Pearson Education (US)
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| Imprint |
Prentice Hall
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| Publication Date |
15 January 2011 |
| Publication Country |
United States
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