Brand Vinci: Decoding Facets of Branding

Description

Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.

Popularly known as the Insight Guru amongst his peers and clients for his ability to make them see the unseen, Pavan practices the fine art of integrated marketing communication. With a rich experience of over 25 years in client management, research, account planning, creative, public relations and corporate training, he specializes in discovering insights in the world of brands, creativity and business. Pavan has trained over 200 brand managers and advertising professionals to apply key brand facets to their business and brands. Participants include senior marketing professionals from organizations such as Toyota, Titan, Nokia, Lowe Lintas, UB Group, TVS, Deutsche Bank, TTK Prestige, Randstad, Total Gas, Indus League, Dalmia Cements, Fortis Hospitals among others.

Pavan's book is a gentle delight that tells students how to treat brands, reminds practitioners how to continue treating brands and refreshes teachers with new brand lessons. -- R. Balki, Chairman and Chief Creative Officer, Lowe Lintas (India), Ad filmmaker, writer, Film director (Paa and Cheeni Kum) This is a strikingly original, well-branded work on branding. I recommend it to every entrepreneur as a primer on the subject; it is a must-read. -- Subroto Bagchi, co-founder and Chairman, Mindtree I always thought branding was for business school students. This book gives a good idea of what a brand could be missing or if it is doing very well for itself. -- Rahul Dravid, Former Captain Team India, Coach, Cricket Commentator Brand Vinci is quite an enlightener, Pavan Padaki deals with the complex subject of Brand Management in a simple human way and has introduced new "P's" of marketing: Purpose, Perspective, Property and Protocol. A must read. -- K V Sridhar `Pops', Ex-Chief Creative Officer India subcontinent at Leo Burnett Understanding the reason 'why' for the brand's existence can indeed help brand builders look at the role their brand plays, beyond the immediate product or service. This book is a good read for brand builders for the variety of perspectives it brings. -- Nitish Rai Gupta, Head-Innovation KFC, Yum Brands