Negocios Globales

Description

La primera edicion de este libro aspiraba a establecer un nuevo estandar para los libros de texto de negocios internacionales. La segunda edicion aspira a desempenarse todavia mejor. Sigue el marco de referencia ganador del mercado centrado en una pregunta importante y dos perspectivas centrales que fueron pioneras en la primera edicion y se ha actualizado totalmente para capturar la investigacion y los acontecimientos de rapido movimiento de los ultimos anos. Esta edicion, escrita para estudiantes y profesionales de los negocios, seguira haciendo que la ensenanza y el aprendizaje de NI sean 1) mas atractivos, 2) mas completos, 3) mas divertidos y 4) mas pertinentes.

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.