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Gonzo Marketing
Paperback / softback
Main Details
| Title |
Gonzo Marketing
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| Authors and Contributors |
By (author) Christopher Locke
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| Physical Properties |
| Format:Paperback / softback | | Pages:243 |
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| Category/Genre | Sales and marketing
Computer networking and communications |
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| ISBN/Barcode |
9781740640350
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| Classifications | Dewey:658.8 |
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| Audience | | Tertiary Education (US: College) | | General | |
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Publishing Details |
| Publisher |
Hardie Grant Books
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| Imprint |
Hardie Grant Books
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| Publication Date |
2 November 2001 |
| Publication Country |
Australia
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Description
Imprint. Laced with Lock's wit and rollicking point of view, this text offers a model that will enable corporations to form relationships with micro-markets that are emerging on the Web. This model offers a different perspective on the future of markets and marketing.
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