Brand Thinking and Other Noble Pursuits

Description

Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? Suitable for those who grapple with these questions on a daily basis, this book elevates the discussion to the level of revelation.

Debbie Millman has worked in the design business for over twenty-five years. She is president of the design division at Sterling Brands, where she has overseen the redesign of more than two hundred global brands. She is cofounder and chair of the groundbreaking Masters in Professional Studies in Branding program at the School of Visual Arts. Millman's previous books include How to Think Like a Great Graphic Designer, also published by Allworth Press. She lives in New York City.