The Best of Guerrilla Marketing--Guerrilla Marketing Remix

Description

Guerrilla Marketing has always been about helping the little guy market effectively and succeeded against big-budget competitors. In the hyper-connected and hyper-competitive digital age, Guerrilla Marketing proves to be an essential key ingredient to help achieve business success. This title intends to deliver the best of Guerrilla Marketing.

Jay Conrad Levinson is the author of Guerilla Marketing books, which are listed among the 100 best business books ever written. He is a popular speaker who regularly delivers presentations in both the US and abroad. A former executive with Leo Burnett Advertising and J. Walter Thompson Advertising, he is an unquestioned legend in the marketing industry. Jeannie Levinson is the coauthor of Startup Guide to Guerrilla Marketing. She serves as the President of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association, a subscription website that has been a support system for small business since l999.

When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. --Jill Lublin, international speaker and author For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter -- and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker,PublishedandProfitable