Guerrilla Marketing In 30 Days Workbook

Paperback / softback

Main Details

Title Guerrilla Marketing In 30 Days Workbook
Authors and Contributors      By (author) Jay Conrad Levinson
By (author) Al Lautenslager
Physical Properties
Format:Paperback / softback
Pages:224
Dimensions(mm): Height 249,Width 201
Category/GenreSales and marketing
ISBN/Barcode 9781599180434
ClassificationsDewey:658.8
Audience
Professional & Vocational
Edition 2nd edition

Publishing Details

Publisher Entrepreneur Press
Imprint Entrepreneur Press
Publication Date 21 December 2006
Publication Country United States

Description

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Author Biography

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide