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Marketer's Toolkit: The 10 Strategies You Need To Succeed
Paperback / softback
Main Details
| Title |
Marketer's Toolkit: The 10 Strategies You Need To Succeed
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| Authors and Contributors |
Compiled by Harvard Business Review
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| Series | Harvard Business Essentials |
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| Physical Properties |
| Format:Paperback / softback | | Pages:229 | | Dimensions(mm): Height 236,Width 154 |
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| Category/Genre | Sales and marketing |
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| ISBN/Barcode |
9781591397625
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| Classifications | Dewey:658.8 |
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| Audience | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Harvard Business Review Press
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| Imprint |
Harvard Business Review Press
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| Publication Date |
1 February 2006 |
| Publication Country |
United States
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Description
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
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