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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Hardback
Main Details
| Title |
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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| Authors and Contributors |
By (author) Davis Dyer
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By (author) Frederick Dalzell
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By (author) Rowena Olegario
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| Physical Properties |
| Format:Hardback | | Pages:496 | | Dimensions(mm): Height 241,Width 165 |
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| Category/Genre | Sales and marketing |
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| ISBN/Barcode |
9781591391470
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| Classifications | Dewey:658.827 |
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| Audience | |
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Publishing Details |
| Publisher |
Harvard Business Review Press
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| Imprint |
Harvard Business Review Press
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| Publication Date |
1 July 2004 |
| Publication Country |
United States
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Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Author Biography
Davis Dyer is a founding partner of The Winthrop Group. Frederick Dalzell is a Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant Professor of History at Vanderbilt University.
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