Social Media Doesn't Work: Unless you do

Description

DIGITAL DARWINISM: When technology is advancing faster than people can keep up. That's the time we are living in today. Marketing continues to evolve as our tech-savvy consumers force us to move from collecting fans and followers to connecting with people through meaningful conversations. In the thorough, but relatable, Social Media Doesn't Work ... unless you do, Gina Schreck gives you the tools and the techniques to help you stop wasting time on social media channels and connect with your ideal customer, turning LIKES into LEADS and LEADS into DOLLARS. Whether you are just starting out marketing your business and feel completely lost, or you've grown weary of these new tools not working for you, Schreck lays out the tools, the tweaks, and even specific activities to get you moving in the right direction.

Gina Schreck is a wife, co-founder of 4 tech-savvy children, mom to 3 crazy Chiweenies, founder and CEO of SocialKNX, a digital marketing and social media management company and has been an entrepreneur for over 24 years.Gina was once voted one of the Top 50 women Influencers in FastCompany's Influence Project, and one of the top social media coaches in the US. She has a weekly podcast and blog and as a keynote speaker, Gina has inspired and educated audiences around the globe. Working and living in the digital and social space pretty much since its inception, Gina has been involved in just about every experimental technology including hosting several global meetings and social marketing events in a virtual world with companies like IBM, Xerox, and Western Union and ATD, the Association for Talent Development. She loves new technology and helping people get over the intimidation that often surrounds it.