How to Sell: Even When You Don't Want To

Description

Everyone likes to make money, but the act of selling can be uncomfortable and even stressful. By focusing on helping your customer rather than selling to them, you can overcome your resistance and turn a potential customer into a lifelong relationship. Even those who are timid, frightened and otherwise distressed by the prospect of selling will find these simple, time-tested methods of seasoned sales professionals easy to understand, implement, and even enjoy!

ournalist Michael McCarthy writes about environmental topics, social change and outdoor issues for San Francisco-area publications. He is the author of travel guidebook "Picnics in Paradise: Short Walks and Easy Bike Rides in Wine Country and Marin County." From 1992 to 1997 Michael achieved international recognition as editor and publisher of "Spare Change," a controversial magazine sold on the streets of Vancouver, British Columbia, by homeless and street-involved people. For his work with the homeless, Michael was awarded the Ethics in Action Award in 1997 by Canadian Businesses For Social Responsibility, and was featured extensively on international television, radio and newspapers.