The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

Description

A left-brained salesperson uses logic and process to analyze their way to success. A right-brained salesperson flies by the seat of their parents to stumble upon exciting, innovative ways to bring in new business. Which is the better way to find success Yes!When the left-brained learns how to integrate the right-brain aptitude for creativity, and the right-brained discovers how to draw on the left-brain affinity for operating analytically, a hybrid sales genius results who has learned how to address all their customers' needs and can land more sales than they ever imagined possible. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to:* Define the sales challenge* Question assumptions and look for ways to reframe the problem* Mine unrelated situations for fresh solutions* Get comfortable with feeling lost as you explore new directions* Break some rules and learn to "grow with the flow"Drawing on the work of pioneering geniuses in design, architecture, and the arts, the tools and tips of this game-changing book will help any salesperson--left- or right-brained--unleash their own unique powers of intuition and innovation.

Mark Donnolo is a managing partner of SalesGlobe and founder of the SalesGlobe Forum. He has over 25 years of experience as a leading sales effectiveness consultant with companies such as IBM, Office Depot, LexisNexis, Comcast, KPMG, Iron Mountain, ATT, and Accenture.

..".makes a clear and compelling case to place creativity inside your sales organization...must have book for the sales leader with a large sales team." --Knights on the Road "The Innovative Sale does a great job of coming up with a logical framework for generating creativity, while simultaneously keeping that creativity within useful bounds." --About.com/Sales "This book arms you with everyday tools you can use to push your thinking and develop better ideas, create winning strategies, and grow revenue." --New Equipment Digest "You, your sales staff...will find this book chock-full of proven strategies for shaking things up and moving your sales to a new level. " --Anna Jedrziewski, Retailing Insight