How to Say it to Sell it: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition

Description

Based on a unique, customer-centric approach to selling, HOW TO SAY IT(R) TO SELL IT provides practical, real strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts and specific communicative steps, this book is the key to reaching sales success.

Sue Hershkowitz-Cooreis an internationally recognized communications expert. Sue is the author of Power Sales Writingand the coauthor of Writing with Influence. She has been designated a Platinum speaker by the 20,500-member organization, Meeting Professionals International.

"This book is both what you say and how you say it! Buy it and study the strategies-your customers will love you, and your competition will hate you." -Jeffrey Gitomer, bestselling author of "The Little Red Book of Selling" ?I?ve spent my life in sales, and I can tell you, everyone can learn something new from Sue. Practical, useful, and adaptable advice?a must-read for anyone who values communication with customers.? ? Harvey Mackay, nationally syndicated columnist and author of the "New York Times" #1 bestseller "Swim with the Sharks without Being Eaten Alive." ?Sue Hershkowitz-Coore is the master teacher of high impact communication techniques. But don?t be misled. This isn?t a book just for sales professionals and those that aspire to be. This is a success guide for everyone who realizes that building rapport and persuasive communication are the keys to satisfying careers no matter what the field of specialization. As a strategist, my best advice is to buy it, l