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Imagining Marketing: Art, Aesthetics and the Avant-garde
Hardback
Main Details
| Title |
Imagining Marketing: Art, Aesthetics and the Avant-garde
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| Authors and Contributors |
Edited by Stephen Brown
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Edited by Anthony Patterson
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| Series | Routledge Interpretive Marketing Research |
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| Series part Volume No. |
v.2
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| Physical Properties |
| Format:Hardback | | Pages:320 | | Dimensions(mm): Height 234,Width 156 |
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| Category/Genre | Theory of art
Sales and marketing |
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| ISBN/Barcode |
9780415234863
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| Classifications | Dewey:700.688 |
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| Audience | | Undergraduate | | Postgraduate, Research & Scholarly | |
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| Illustrations |
2 black & white tables
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Publishing Details |
| Publisher |
Taylor & Francis Ltd
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| Imprint |
Routledge
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| Publication Date |
1 February 2001 |
| Publication Country |
United Kingdom
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Description
This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon. The contributors argue that, since standing out from the crowd is no less important than artistic ability, the mantle of imagination has been passed from the artist to the marketeer.
Reviews'Imagining Marketing ... provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practioners.' - Journal of International Marketing and Marketing Research
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