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The One to One Future: Building Relationships One Customer at a Time
Hardback
Main Details
| Title |
The One to One Future: Building Relationships One Customer at a Time
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| Authors and Contributors |
By (author) Don Peppers
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By (author) Ph.D. Martha Rogers
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| Physical Properties |
| Format:Hardback | | Pages:443 | | Dimensions(mm): Height 197,Width 140 |
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| Category/Genre | Sales and marketing |
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| ISBN/Barcode |
9780385425285
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| Classifications | Dewey:658.812 |
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| Audience | | Professional & Vocational | | General | |
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Publishing Details |
| Publisher |
Bantam Doubleday Dell Publishing Group Inc
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| Imprint |
Bantam Doubleday Dell Publishing Group
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| Publication Date |
6 October 1998 |
| Publication Country |
United States
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Description
Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business.
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