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Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit
Paperback / softback
Main Details
| Title |
Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit
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| Authors and Contributors |
By (author) Lynda Harris
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| Physical Properties |
| Format:Paperback / softback | | Pages:288 |
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| Category/Genre | Business communication and presentation
Sales and marketing |
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| ISBN/Barcode |
9780987665928
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| Audience | |
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| Edition |
3rd edition
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| Illustrations |
colour
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Publishing Details |
| Publisher |
Write Limited
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| Imprint |
Write Limited
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| Publication Date |
1 May 2015 |
| Publication Country |
New Zealand
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Description
Rewrite is a one-of-a-kind book that highlights the tremendous cost of bad writing in business and government--and offers practical solutions for change. Rewrite offers valuable advice on harnessing the power of effective writing. The book describes the challenges and triumphs faced by organisations pursuing this goal, and shares inspiring stories from the 'plain English coalface'. Drawing on years of commercial experience, Write Limited's CEO Lynda Harris and her colleagues have produced a handbook for improving bottom-line results by changing the way writers think.
Author Biography
Lynda Harris has dedicated her career to championing the benefits of plain language. Since 1989, she has been proving to businesses of all shapes and sizes that writing clearly is essential to success. Lynda is founder of Write Limited, New Zealand's leading plain English communications company and founder of the document quality mark, WriteMark. She is founder of New Zealand's annual Plain English Awards and judges the US ClearMark Awards. Lynda is the NZ representative for Clarity. She's also a member of the International Plain Language Working Group, which aims to establish standards for plain language across countries and cultures.
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