Negotiation for Entrepreneurship: Achieving a Successful Outcome

Description

Everyone has desires. Spiritual leaders too give up the mundane life. However, they carry the deeply rooted desire to attain insights and enlightenment, eventually. Irrespective of what life one leads, one core but common desire is to enjoy the autonomy to make decisions. However, life introduces one to several ups and downs resulting in both successes and failures. Nonetheless, one desires to be happy throughout and enjoy whatever is in possession. Also, one aspires to achieve all that one feels capable of achieving, thus driving oneself to take risks against the opportunities identified. In the backdrop, the present book is for every individual who is either an aspiring entrepreneur or serial entrepreneur, irrespective of the domain expertise or industry one represents. The book attempts to focus and address a pressing pain point of entrepreneurs: quite often entrepreneurs fail to strike great deals on account of poor negotiation skills. The stated pain point not only becomes a hindrance in the initial stage of start-ups but it also becomes a major challenge for the entrepreneur as the start-up scales up, expands, diversifies, or exits from the market. The book is an attempt to eliminate the pain point of poor negotiation skills, one of the major factors responsible for the success and failure of start-up ventures in modern times.

Vimal Babu is a negotiation trainer, consultant, social scientist, and professor of negotiation and entrepreneurship. He holds about two decades of rich experience in training, consulting, teaching and research in negotiation, leadership and behavioural aspects of employees and customers. He earned his Ph.D. in Management, Concentration in transformational leadership from Centre for Management Studies, Jamia Millia Islamia, New Delhi, India. Prof. (Dr.) Robert Hisrich Robert D. Hisrich, former Director of the Walker Center of Global Entrepreneurship at Thunderbird School of Global Management, received his B.A. in English and Science from DePauw University and his MBA and Ph.D. in Business Administration with a major in marketing from the University of Cincinnati. Hisrich also holds honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary).

"Negotiation is a critical part of the entrepreneurial process. Entrepreneurs are always negotiating with others, from suppliers and customers to regulators and employees. Yet, few entrepreneurship books discuss negotiation, and almost no book focuses entirely on this topic. I am therefore very pleased to see Vimal Babu and Robert Hisrich address this gap with their book Negotiation for Entrepreneurship. I am confident this book will be well-received by students and practitioners interested in learning about negotiation for entrepreneurs" - Vishal K. Gupta, Professor, The University of Alabama, author of Small Business: Creating Value through Entrepreneurship and Great Minds in Entrepreneurship Research. "A unique and fascinating textbook on negotiations for entrepreneurs, with sensitivity to the personal skills, gender, and resources of the entrepreneur, venture phase, cultural context, and stakeholder type. Opens the mind to the lens of negotiation while navigating entrepreneurship challenges. Must for realizing the wealth creation dream" - Vipin Gupta, Professor & Co-Director, Center for Global Management, The Jack H. Brown College, Business and Public Administration, California State University, San Bernardino.