Business Beyond the Box: Applying Your Mind for Breakthrough Results

Description

Business Beyond the Box makes note of the self-imposed limitations each of us places on ourselves unconsciously. With a focus on applying new mindsets and achieving breakthrough results, O'Keeffe suggests working with--rather than within--boundaries. Applicable to both individuals and organizations, Business Beyond the Box will improve readers' ability to innovate.

John O'Keeffe has had a fast-track career through marketing and general management, with worldwide experience. O'Keeffe received a Masters degree in Chemical Engineering from the University of Cambridge, and started up businesses in the Middle East during his early professional career. In 1995 he was made the President of Health and Beauty Care Products in Europe, and a Group Vice President for Procter & Gamble one of the world's largest consumer goods companies. Since then, O'Keeffe has become an international speaker and consultant.

Business Beyond the Box is required reading for all our ideas people. Positive, uplifting, credible and accessible. Great Sunday night reading ... made me want to run into work!--Kevin Roberts, CEO of Saatchi and Saatchi A fabulous resource for leaders and managers who want to create genuine transformation in their organization.--Professor Gareth Morgan, CEO of Imaginization Inc. A lively, easy-flowing book that will force you to repeatedly ask the question where is an opportunity for beyond the box thinking in my own business? If you come up with just one good idea, the time you will spend on this book will be paid for many times over.--Sumantra Ghoshal, Professor of Strategic Leadership, London Business School At a time when initiative, enterprise and originality are vital, managers too easily get trapped inside two stifling boxes - organizational norms and personal inhibitions. John O'Keeffe shows brilliantly how breaking out of the personal box cracks the organizational confines to achieve corporate and career breakthroughs - and repeat them.--Robert Heller It's rare to find a book that combines new insights and hands-on practicality. John O'Keeffe does it remarkably well in his Business Beyond the Box. I recommend it.--Michael J. Kami, Consultant in strategic management, USA Move over Edward de Bono - here comes a new thinking person's expert on the art of thinking. What's more, he's a fully paid-up businessman. There have been many books on creating a culture of change, but none so precise on how to shift the mental habits that stop us using that 99.9 percent of our organic PCs.--Choice of the Month, Director This book works with you, not against you: try out an idea every day and see the difference ... O'Keeffe transmits his sense of commitment to the eight strategies in such a way that his enthusiasm leaps off the page. As you read, you know that all the ideas are achievable, not off the wall or outrageous, and would not need hard-sell techniques to be implemented.--Ruth Sacks, Strategy Wow! Easy reading, focused with a touch of brilliance. If you want to liberate yourself from the tyranny of incrementalism this is a must. It will definitely help you deliver outstanding results.--Dennis Malamatinas, CEO of Burger King Corporation