The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

Hardback

Main Details

Title The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability
Authors and Contributors      By (author) Marco Iansiti
By (author) Roy Levien
Physical Properties
Format:Hardback
Pages:272
Dimensions(mm): Height 241,Width 165
Category/GenreManagement and management techniques
ISBN/Barcode 9781591393078
ClassificationsDewey:658.4
Audience
Professional & Vocational

Publishing Details

Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Publication Date 25 August 2004
Publication Country United States

Description

Today, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.

Author Biography

Marco Iansiti is an HBS professor and the co-chair of Harvard's PhD program in Information Technology Management.