In Any Event: Top Tips on Managing any Corporate Event

Description

What are the greatest events of all time? Why do some events move, entertain or sell to us, while others just don't? Answering these questions and more In Any Event is an essential guide to all aspects of event management. Whether you are planning a crucial meeting, product launch, a road show or VIP conference, this book showcases the most important elements that go towards making any event a success, explaining how things can be made to go not just right but brilliantly. Written by an event management expert, Simon Maier, and featuring advice, international case studies and interviews with people in the know, it will become a must-have for anyone who wants to wow their audience.

Simon Maier is an experienced corporate and public event director and a former managing director of ICM, a Saatchi & Saatchi event management agency company, amongst other large event agencies. He has lectured throughout the world presenting on topics related to communications, presentation techniques and the ingredients of strategy development. He has written speeches for many senior internationally well-known politicians and business leaders and is the author of Speak Like a President (A & C Black, 2010).

Simon Maier's understanding of the corporate world is second to none - and he's as adept at seeing the comedic side of an event as well as its added value. -- Paul Grecian * Chairman, Gallowglass Ltd * This book will be of use to agencies and in-house professionals charged with making a success of a range of events from conferences to corporate entertainment. The book mixes the nuts and bolts of organising an event with tips on understanding what the client or event sponsor is trying to achieve. There's enough good advice here to merit purchase. -- Frank Dillon * The Irish Times * Simon Maier deftly combines in his writing a rare understanding of the foibles and absurdities of corporate life, an insightful understanding of the minds and emotions of its major players and a wicked sense of humour to poke fun at the vanities, contradictions and double-speak of modern business. -- Hugo Chapman * Italian drawings curator, British Museum * Without a doubt, Simon Maier understands the ins and outs of corporate events better than anyone I know! -- Ben Myatt * Celebrity Speakers Associates (www.speakers.co.uk/) * Simon Maier's corporate communications and events experience is deep and wide. He's clever, witty and has a hugely readable and enjoyable writing style. -- Martin McDonnell * Senior Consultant, Lee Hecht Harrison DBM * There are very few people I know with more insight than Simon Maier. -- Anthony Horowitz * author and writer * Written by an event management expert, featuring advice, international case studies and interviews, In Any Event is a must-have for anyone who wants to wow their audience. -- Kirsty Plowman * Hospitality and Events North * Maier packs his book with advice, international case studies and interviews with those at the creative coalface...follow this sage's advice your career in the events and and meetings industry should not go far wrong. -- Paul Colston * Conference News *