How to Have a Happy Hustle: The Complete Guide to Making Your Ideas Happen

Description

How to Have a Happy Hustle shares secrets from innovation experts and successful start-ups that you can use right now to come up with life-changing ideas and get them off the ground. Focusing on building both the right mindset and practical skills, its three-step approach guides you to have, hone and implement your ideas - whether you're looking to solve problems in your current job or develop a side project. You'll learn to use feedback to improve ideas, understand the psychology of being productive, find the best problems to solve and gain motivation to follow-through on your ideas, even in the face of set-backs and failures. Whatever your background or experience, whether you've got a great idea you don't know how to develop, or a problem you'd like to solve, these tried-and-tested techniques will help you to innovate and thrive.

Bec Evans is a consultant on innovation and the co-founder of Prolifiko, a digital coach that helps writers to be productive. Formerly Head of Innovation at Emerald Group Publishing, Bec was a judge for the FutureBook Awards 2017 and writes a monthly column for The Bookseller. She was selected as one of Business Cloud's Top Female Founders of Tech in 2017 and is a regular public speaker.

Genuinely fresh and jargon-free -- Financial Times Who says making your ideas happen has to be stressful? Tech startup founder Evans takes you through the process in simple steps, emphasising the enjoyment -- Red Magazine Packed full of useful ideas, tips and stories -- Judges of the Business Book Awards 2020 It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey. -- Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business A wonderful manual for how to turn your passion into a sustainable side project without capitulating to brogrammer-driven, unicorn-chasing, growth-obsessed Silicon Valley startup culture. -- Molly Flatt, comment editor at The Bookseller and author of The Charmed Life of Alex Moore Likely to be well-thumbed by all those who come across it. Done is better than perfect - as Bec says, what are you waiting for? -- Anjali Ramachandran, director of Storythings and co-founder of Ada's List A refreshing approach to the startup hustle, Bec offers a compelling blend of practical advice and inspiration. -- Stuart Clarke, festival director of Leeds Digital Festival Bec Evans cleverly balances the hopeful creativity of a new hustle with sound advice that will help it on its way to reality. It's the book I wish I had when I started my business. -- Cara Holland, founder of Graphic Change and author of How to Draw a Better Business Bec Evans outlines actionable ways to make your dream of tackling a side project or founding a startup come to life, without sacrificing your financial situation, family, or sanity in the process. Her writing style is informative while remaining upbeat-the book is a very enjoyable read! This is NOT your typical "business book"! -- Jennifer Aldrich, senior manager of design community partnerships, InVision Bec Evans' book opens the mind to a new way of thinking about startups and creativity. It's not a business you are building, it's a life you are discovering - and that is priceless. -- Dr Stephen King, associate professor in enterprise and innovation, University of Leeds Starting a startup is one thing, surviving your startup is a whole other thing. Bec Evans shows you how to build your startups and stay happy and sane. -- Richard Nash, serial entrepreneur and executive coach This book puts in one place everything that people need to know about starting a business or following a passion for a side project. The presentation is crisp and accessible, the sources and suggestions are top quality and the structure is excellent, and will hopefully launch many people on the path to their own entrepreneurship. -- Ramona Liberoff, investor, mentor and non-executive director With this book, Bec has achieved a rare thing - real insights presented in an engaging and accessible way. There are so many useful ideas in this book to support you in taking action. -- Nigel Lockett, professor of entrepreneurship, University of Strathclyde First time entrepreneurs often struggle to find the right path. How to Have a Happy Hustle is a thoughtful and comprehensive playbook for turning your ideas into reality. -- Mark Watkins, Founder, Bookship This is a startup book for human beings, full of useful tips and devoid of the usual macho nonsense. If you want to start something new but keep your friends, your relationships, and your sanity, then this is the book for you. -- Tom Cheesewright, Applied Futurist and author of High Frequency Change I found this book really clear and helpful. It's really well organised so you can follow a process to start a side hustle the way startups do it. The author uses plenty of examples from the real world - from famous people to entrepreneurs she's interviewed in the startup scene - which makes it very easy to read and truly enjoyable. -- Mariana Marquez, Startup Pitch Coach & Founder, Metaspeech Very sensible, immediately applicable for anyone wanting to try building a business out of something they love. The tone is perfect: reassuringly expert but totally approachable, like a critical friend. -- Paul-Jervis Heath, Principal, Modern Human