Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Paperback / softback

Main Details

Title Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Authors and Contributors      By (author) Jay Conrad Levinson
By (author) Mitch Meyerson
By (author) Mary Eule Scarborough
Physical Properties
Format:Paperback / softback
Pages:238
Dimensions(mm): Height 229,Width 191
Category/GenreE-commerce - business aspects
Sales and marketing
Internet guides and online services
ISBN/Barcode 9781599181943
ClassificationsDewey:658.800285467
Audience
Professional & Vocational

Publishing Details

Publisher Entrepreneur Press
Imprint Entrepreneur Press
Publication Date 21 August 2008
Publication Country United States

Description

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: * The 10 most effective Guerrilla strategies * Case studies of the five greatest online Guerrilla Marketing campaigns * How to create a high-impact website on a budget * Low-cost tactics for maximizing traffic * The 12 biggest internet marketing mistakes and how to avoid them * Creative tactics and cutting-edge tools that inspire customers to take action * Essential information on cutting-edge technology

Author Biography

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide