The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Description

This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling will show you how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

Shannon Belew is a digital marketing advocate and top-selling author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, OnlineMarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development.

..".provides readers a practical guide with a detailed methodology for growing sales and expanding their customer base using social media." --Examiner.com ..".shows that high performers will do even more business using social media... good resource for sales pros and leaders." --Knights on the Road "Belew's focus is narrow and deep, thoroughly exploring the role of social media in the realm of sales and selling." --Choice "If you are a salesperson... make The Art of Social Selling the next book you read." --Eric Jacobson On Management And Leadership