Intelligent Innovation: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property

Description

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP which is at the core of every innovation as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

Deepika Jeyakodi has been a Commercial & Contracts Officer since 2015. Mirjam Ros has twenty years of experience in the aerospace industry, oil & gas and R&D. Deepika and Mirjam won the Best Paper Award at the IACCM Academic Forum in San Diego in 2016 for their paper titled: Strategizing IP in Open Innovation.

"This book is a necessity for anyone engaged in innovation! Not only does it unravel why intellectual property strategies are critical in today's dynamic and uncertain business world, it also offers a comprehensive hands-on approach empowering professionals to immediately revise and enhance their innovation and IP strategies." - Brian Tjemkes, associate professor in Strategy & Organization, VU Amsterdam