Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers

Description

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands. The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowlege and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women's rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne developed tools and exercises to make the branding process easy to comprehend and apply.

One hour with Anne on branding was more insightful and productive than one semester of branding classes during my MBA (albeit my MBA course was excellent). The tools are great for structuring business concepts and setting brand strategies. --Bermet Zozulinskaya, social entrepreneur and Hult Prize finalist We want people to be changemakers, not just change thinkers. These branding tools help Amani Fellows to effectively sell the change they want to see in the world. --Roshan Paul, president of the Amani Institute Our participants blossomed before our eyes within hours of working with the Brand Thinking Canvas. It was a truly inspiring moment. --Princess Reema Bint Bandar Al Saud, founder of Alf Khair "The visually strong book is a logical addition to the eponymous toolkit by author Anne Miltenburg. A practical, fresh and scannable book that fits conceptually with the subject." - Customertalk.nl "The result is an inspiring and very readable book full of practical information and illustrations." - Dude magazine "A practical and inspiring book that helps people with great initiatives and ideas to launch their world-changing plans with the right marketing technique." - Fonk.nl