What Would Apple Do?: How you can learn from Apple and make money

Description

iPod, iPad, iTunes, App Store... Apple's must-have products are one big success story. So what is their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what a normal technology company would do. This book is about the way a major global technology company is able to dominate the markets with highly unfashionable business models. But it's also about how it is possible to make money on the Web using outmoded methods.

Dirk Beckmann is an entrepreneur, author and lecturer. The main subjects of his work are digital business models, new technology, and design thinking.

'A smart book... Like the concept of Apple itself, it's deceptively simply written and rather good.' The Evening Standard 'Beckmann - rattles through the business tactics that make Apple unique. For instance, it rates design as highly as cutting-edge functionality. A good one, perhaps, to read on your iPad.' The Times