Global Innovation: Developing Your Business For A Global Market

Description

Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This title is an essential guide for business to expand their goods, services, process and IP's into the global market.

Jonathan Reuvid has originated and edited a series of similar practical investment guides to the UK, to a number of developing countries all the Central and Eastern European countries that became EU members in May 2004, to Morocco and, since 1994, an acclaimed series of guides to doing business with China. An Oxford MA, he was formerly an economist with the French national oil company, CFP, and later Director of European Operations for a US Fortune 500 manufacturing multinational before embarking on a second career on publishing. He has more than 35 published titles to his name.