How to Think Like Sir Alex Ferguson: The Business of Winning and Managing Success

Description

Consider the question - why does anyone buy sports books, or books about or by sports stars? For sure there is a souvenir and nostalgia element. But people also buy sports books to see if our heroes give any clues to the magic ingredient that has made them so successful. We read them to see what we can learn about their lives, particularly in the hard times, and how they triumphed over adversity. In the first in the new series from Aurum Sports sports psychologist Damian Hughes, who has worked with Manchester United, lifts the lid on what made Sir Alex Ferguson the most successful football manager Great Britain has ever produced. He will give the reader an understanding of what Ferguson did to get the best out of his players, and how we can learn from him and apply these lessons to our professional and personal lives.

Bill Bradshaw is a freelance photographer who works for businesses and publications all over UK, and recently, the rest of the world. He started photographing Cider in 2004 as part of a HLF documentary project and has continued ever since. He started blogging about Cider at IAMCIDER.blogspot.com and now travels internationally on the cider circuit exploring cider cultures all over the world.

"An understanding of the mind's ways is a crucial part of being an elite athlete. I'm always learning about this area and there are always ways to improve. Damian Hughes has helped me become better equipped to deal with the mental stresses I encounter on court. He has helped me to reduce the fuzziness, and see things clearly when under pressure." James Willstrop, World no. 1 squash player