Judo Strategy: Turning Your Competitors Strength to Your Advantage
Hardback
Main Details
| Title |
Judo Strategy: Turning Your Competitors Strength to Your Advantage
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| Authors and Contributors |
By (author) David B. Yoffie
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By (author) Mary Kwak
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| Physical Properties |
| Format:Hardback | | Pages:256 | | Dimensions(mm): Height 241,Width 165 |
|
| Category/Genre | Business strategy
Management and management techniques
Sales and marketing |
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| ISBN/Barcode |
9781578512539
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| Classifications | Dewey:658.4012 |
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| Audience | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Harvard Business Review Press
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| Imprint |
Harvard Business Review Press
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| Publication Date |
1 September 2001 |
| Publication Country |
United States
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Description
This manual reveals how an age-old strategy holds the secret to toppling corporate giants on the business battlefield. The strategy, based on the principles of movement, balance and leverage shows how one-time small companies challenged their respective "Goliaths" not by opposing strength with strength, but by using the opponent's size and force to bring him down. The ideas are illustrated with company references and case studies which are designed to assist managers in developing their own Judo strategies.
Author Biography
David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.
Reviews"Judo Strategy: The Competitive Dynamics of Internet Time," with Michael A. Cusumano (January-February 1999) "How An Industry Builds Political Advantage," (May-June 1988) "Industrial Policy: It Can't Happen Here," (November-December 1983)
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