Digital Transformation: Build Your Organization's Future for the Innovation Age

Description

One book for the entire journey: How to digitally transform your organization Innovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure? For the first time, these questions are answered in a single book that covers the end-to-end execution of digital transformation - from leadership-level strategy, to on-the-ground team implementation. With the biggest revelation of all, Herbert argues, being that true digital transformation only needs to happen once because, at its core, it means becoming more adaptive to change itself. Featuring the 'how to' of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages. These stages act as a repeatable framework for continual innovation, allowing you to produce results immediately and grow change incrementally across your organization. In Digital Transformation, Herbert draws on her own experiences in leading change and innovation programmes globally, as well as featuring insights from experts and leaders from organizations as diverse as the World Wildlife Fund, Morgan Stanley, Royal Caribbean Cruises, the United Nations High Commission for Refugees, the Rijksmuseum, the American Cancer Society, The Guardian, Harvard University, and many others.

Lindsay Herbert is a digital transformation expert who leads major projects globally across every organizational sector. As a Digital Transformation Leader at IBM, she drives innovations that create new markets and sharpen the competitive edge for the world's largest companies. As a sought-after industry speaker, Lindsay shares her insights about society's new relationship with digital technology and how it continues to redefine every aspect of our commercial and human service enterprise.

Digital Transformation deftly outlines five stages, from constructing bridges to disseminating insights, for organizations to implement sustainable change. Herbert recognizes that the challenge is not the tools but the culture -- the vital ingredient for the digital shift from customer experience to back office systems. -- Perry Hewitt * Vice President of Marketing, ITAHKA * This book contains rarely found and rarely used common sense for the over hyped and jargon fuelled trend of digital transformation. Lindsay uses her experience and communications skills to provide clear guidance for this important element of business evolution in a well-structured logical format. -- Paul Hoskins * Chairman, Precedent * This book is the 'Quora' of Digital Transformation. Lindsay Herbert has done a superb job of outlining and answering so many questions that arise from Digital Transformation, both for business leaders and for consultants. In digital we need to question everything and look for the answer...luckily much of it is here. -- Peter Abraham * Co-founder, Crank * For once here is a practical and unbiased guide to corporate digital transformation. Lindsay has managed to pull together a great mix of evidence-based analysis and a clear roadmap to follow that in my experience actually works. I recommend any modern, serious business leader reads it. -- Adam Freeman * Co-founder, Freeformers * I was privileged to work with Lindsay and see her undoubted skills in action in live digital transformation projects, she was simply brilliant. And under the sub-headings of Bridge, Uncover, Iterate, Leverage and Disseminate she does a wonderful job on explaining how it should be done in today's digital world. A great read. -- Phil Jones * Founder and Organiser, Podge Events * Lindsay's clear-headed approach to digital transformation sweeps away the misconceptions and demystifies the jargon surrounding it. She provides hugely useful suggestions with the BUILD model and has delightfully counterintuitive advice, such as reigning in the urge for PR campaigns until you have actually delivered tangible change. Her insights will prove valuable to anyone on this challenging (and rewarding) journey. -- Eva Appelbaum * Founder and Consulting Partner, The Arc Group; Ex-Head of Digital Transformation at the BBC * Lindsay breaks down what can be intimidating concepts of digital transformation, but without understating its complexity and difficulty. She emphasizes the importance of fundamental mind shift - one that embraces change as a constant. -- Mike Giresi * Chief Information Officer, Royal Caribbean Cruises * Transforming your organisation can be a terrifying prospect, full of fear and stress. This book makes it into a thrilling one, full of hope and purpose. -- Ben Hammersley * Futurist * In today's business world, there is nothing more essential and at the same time more confusing and intricate than the concept of Digital Transformation. With an astute and engaging style, Lindsay Herbert unravels one of the most important challenges for the futureproofing of organisations. An obliged reading for all executives. -- William Confalonieri * Australia's first Chief Digital Officer *