Winning in Asia: Strategies for Competing in the New Millennium

Hardback

Main Details

Title Winning in Asia: Strategies for Competing in the New Millennium
Authors and Contributors      By (author) Peter Williamson
Physical Properties
Format:Hardback
Pages:256
Category/GenreBusiness strategy
ISBN/Barcode 9780875846200
ClassificationsDewey:658.4012095
Audience
General

Publishing Details

Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Publication Date 1 June 2004
Publication Country United States

Description

While the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make-up of competition locally is shifting from national fiefdoms to cross-border competition. And China's rapid development is changing how competition is played altogether. Winning in Asia explores these new business realities in Asia, and explains why there will be no going back to the "Asian norm" of the 80s and 90s. Most importantly, it tackles head-on the critical issue of what companies - both local Asian businesses and multinational corporations operating in Asia - must do and how they must change in order to compete successfully in the next round of Asian competition. The book identifies the five key challenges that the winners in tomorrow's Asia must meet, outlines what the Asian company of the future will need to look like and how it can be built, and provides a practical framework for formulating successful post-Asian crisis strategies.

Author Biography

Peter Williamson is the Affiliate Professor of Asian Business and International Management at INSEAD and co-author of From Global to Metanational: How Companies Win in the Knowledge Economy.