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Concurrent Marketing: Integrating Product, Sales and Service
Hardback
Main Details
| Title |
Concurrent Marketing: Integrating Product, Sales and Service
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| Authors and Contributors |
By (author) Frank V. Cespedes
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| Physical Properties |
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| Category/Genre | Business strategy
Sales and marketing |
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| ISBN/Barcode |
9780875844442
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| Classifications | Dewey:658.8 |
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| Audience | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Harvard Business Review Press
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| Imprint |
Harvard Business Review Press
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| Publication Date |
1 October 1995 |
| Publication Country |
United States
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Description
This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.
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