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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
Hardback
Main Details
| Title |
Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
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| Authors and Contributors |
By (author) P.Ranganath Nayak
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| Physical Properties |
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| Category/Genre | Business strategy
Sales and marketing |
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| ISBN/Barcode |
9780875843414
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| Classifications | Dewey:658.8 |
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| Audience | |
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Publishing Details |
| Publisher |
Harvard Business Review Press
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| Imprint |
Harvard Business Review Press
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| Publication Date |
1 March 1995 |
| Publication Country |
United States
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Description
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
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