Innovate or Die: Outside the square business thinking

Description

In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.

Jack Collis, a former International Marketing Manager for AMP, is a successful speaker, author and business consultant. He has developed and published specialist training programs for leading organizations, and is the author of several best-selling books including Yes You Can and Work Smarter. Not Harder. He lives in Sydney.