Pitch Perfect: How to Create a Brand People Cannot Stop Talking About

Description

What do you do when you hear of an interesting brand or person? You Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand. In today's hyperconnected and hypercompetitive world, each new brand is vying for the same space on your screens and the brand with the most persuasive and authentic storytelling wins. A decade ago brands relied on mainstream media and celebrities to endorse them, but now each brand needs a sound strategy that involves traditional media, social media, influencers, micro-influencers, celebrities across all strata, and offline and online communities. So, for everyone that's in this game - whatever side they're on - the playing field has become complex and competitive, and this is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect. Whether you are starting a brand, have been running a company for decades, or are part of a large or small organisation that sells a product or service, this book is for you. In Pitch Perfect, Srimoyi writes about the most valuable lessons she's learnt in her career that spans 15 years and three continents. With inputs from Srimoyi's top clients, her network of editors, industry experts, and business heads, Pitch Perfect is a must-have bible on brand building and communication for anyone interested in winning the Indian consumer.

For over 25 years, Srimoyi Bhattacharya has been helping brands and entrepreneurs communicate their best selves to the world. She started her career at Herald Communications in Paris, a pan-European PR agency that specialised in the technology sector. Seven years later, Srimoyi moved to New York to work as Director of Communications for the Chatwals, heading their publicity and communications in New York. Building her career in hotbed cities such as Paris and New York gave Srimoyi the incredible opportunity to work alongside the best in the business and the top names in every industry. Srimoyi founded Peepul, her own public relations company, in April 2006, building bridges between the NRI community and Indian brands. She moved to Mumbai in 2008, bringing Peepul with her with the focused goal of building Indian brands and enabling them to shine internationally. More than a decade later, Peepul Brand Relations is one of India's top boutique PR firms in the fashion, luxury and lifestyle space. The agency has offices in Mumbai, Delhi and Bangalore and Srimoyi heads a team of forty, with four managing partners. The firm's clients include Hidesign, H&M, De Beers, Kama Ayurveda, Swarovski, Good Earth, Raw Mango, DLF Emporio, The Chanakya and Sothebys.