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Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century
Paperback / softback
Main Details
| Title |
Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century
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| Authors and Contributors |
By (author) Gerald Greenwald
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| Physical Properties |
| Format:Paperback / softback | | Pages:288 |
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| Category/Genre | Business strategy
Business ethics |
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| ISBN/Barcode |
9780446678483
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| Classifications | Dewey:658 |
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| Audience | | General | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Little, Brown & Company
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| Imprint |
Business Plus
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| Publication Date |
1 April 2002 |
| Publication Country |
United States
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Description
Gerald Greenwald has held top management positions at a number of major companies including Chrysler, Ford and United Airlines but despite his lofty jobs he has tried never to lost sight of how business works on an everyday basis. In this book he shares his insights and experiences on the most pressing issues in business today: an ageing workforce, corporate ethics, office politics and dealing with layoffs. Building on his own Midwestern background, Greenwald presents a "rolled-up sleeves" strategy that should make all workers think hard about where they've been and where they're going.
Author Biography
Gerald Greenwald is a former chairman and CEO of United Airlines and former vice-chairman of Chrysler Corporation. He lives in Aspen, Colorado.
Reviews* "A treasure trove of life lessons for managers" - Fred. W. Smith, FedEx Corporation
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