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Business for Punks: Break All the Rules - the BrewDog Way
Paperback / softback
Main Details
| Title |
Business for Punks: Break All the Rules - the BrewDog Way
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| Authors and Contributors |
By (author) James Watt
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| Physical Properties |
| Format:Paperback / softback | | Pages:256 | | Dimensions(mm): Height 198,Width 129 |
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| Category/Genre | Business strategy
Entrepreneurship |
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| ISBN/Barcode |
9780241290118
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| Classifications | Dewey:658 |
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| Audience | | Tertiary Education (US: College) | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Penguin Books Ltd
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| Imprint |
Penguin Books Ltd
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| Publication Date |
24 November 2016 |
| Publication Country |
United Kingdom
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Description
Anarchic. Irreverent. Passionate. The business bible for a new generation. Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
Author Biography
James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.
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