No BS Marketing to Seniors and Leading Edge Boomers

Paperback / softback

Main Details

Title No BS Marketing to Seniors and Leading Edge Boomers
Authors and Contributors      By (author) Dan Kennedy
By (author) Chip Kessler
Physical Properties
Format:Paperback / softback
Pages:240
Dimensions(mm): Height 229,Width 158
Category/GenreBusiness and management
ISBN/Barcode 9781599184500
ClassificationsDewey:658.8343
Audience
General

Publishing Details

Publisher Entrepreneur Press
Imprint Entrepreneur Press
NZ Release Date 5 May 2023
Publication Country United States

Description

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and market

Author Biography

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide