Introduction to Business, International Edition

Paperback

Main Details

Title Introduction to Business, International Edition
Authors and Contributors      By (author) Robert J. Hughes
By (author) Jack R. Kapoor
By (author) William M. Pride
Physical Properties
Format:Paperback
Pages:720
Dimensions(mm): Height 277,Width 217
Category/GenreBusiness and management
ISBN/Barcode 9780538480598
ClassificationsDewey:650
Audience
Tertiary Education (US: College)
Edition 11th edition

Publishing Details

Publisher Cengage Learning, Inc
Imprint South-Western
Publication Date 12 April 2011
Publication Country United States

Description

Ideal for users studying business and key practices, INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.