Tryst with Prosperity: Indian Business and the Bombay Plan of 1944

Paperback / softback

Main Details

Title Tryst with Prosperity: Indian Business and the Bombay Plan of 1944
Authors and Contributors      By (author) Kudaisya, Medha Malik
Physical Properties
Format:Paperback / softback
Pages:240
Dimensions(mm): Height 198,Width 129
Category/GenreProse - non-fiction
Economic history
Business and management
Business studies - general
ISBN/Barcode 9780143445937
ClassificationsDewey:338.0954
Audience
Tertiary Education (US: College)
Professional & Vocational
General

Publishing Details

Publisher Penguin Random House India
Imprint Penguin Portfolio
NZ Release Date 22 October 2018
Publication Country India

Description

The story of Indian business remains incomplete without the Bombay Plan The Tryst with Prosperity is the story of the Bombay Plan which was initiated in 1944. Eight remarkable individuals from the world of industry, like J.R.D. Tata, Lala Shri Ram and G.D. Birla, came together and drafted this plan. The Bombay Plan, an economic blueprint, promised to double India's per capita income in fifteen years; envisaged a 130 per cent rise in agriculture output; a 500 per cent increase in manufacturing; and a minimum standard of living for every individual. This plan held out the promise of partnership between the Indian state and private enterprise. Yet, ironically, a decade later, these captains of industry fell out with the Nehruvian establishment. Nonetheless, the indelible imprint of the Bombay Plan was manifest in the national Five Year Plans and in the economic trajectory of India. Seventy-five years later, the Bombay Plan's legacy continues to be unmistakable in the economic life of contemporary India. Rivetingly told, business historian Medha M. Kudaisya, narrates an important chapter from the story of Indian business.

Author Biography

Medha Kudaisya did her PhD in South Asian history at the University of Cambridge. She is a professor in Department of History, Faculty of Arts and Social Sciences, at National University of Singapore. She has previously published The Life and Times of G.D. Birla.