From Oberoi to Oyo: Behind the scenes with the movers and shakers of India's hotel industry

Description

"HOW DID THE TOP THREE-THE TAJ, THE OBEROI, ITC HOTELS-COME TO DOMINATE THE INDIAN HOTEL LANDSCAPE?WHAT ARE THE CHALLENGES THROWN BY THE DISRUPTERS-OYO, AIRBNB, TREEBO?WHAT DOES THE FUTURE HOLD? A hotel, both emotionally and experientially, touches lives-the first date, the first job interview, wedding anniversaries and so on; many celebrations and memorable experiences are linked to it. Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology, in this colourful industry. Who are the players and how are they coping with these changes? The book answers these and many more such questions. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future."

Chitra Narayanan is a Delhi-based journalist who keeps an interested gaze on consumer behaviour. She is currently an editorial consultant with The Hindu Business Line, and in her two-and-a half-decade-long journalistic career has had stints with BW Businessworld, Business Today, Economic Times and Business Standard. She has also written for the Mint and Telegraph. She has written widely on marketing strategy, workplaces, travel and hospitality. A lover of crime fiction and a fan of P.G. Wodehouse, she would love to write an old-world mystery with a hotel as a setting.