The Business Environment (with CourseMate and eBook Access Card)

Description

The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.

Phil, formerly advisor to Asia's highest paid CEO, worked for over 20 companies in almost as many countries prior to appointment as Senior Lecturer at Liverpool Business School. Having completed his Doctorate in Business Administration, at one of Europe's leading Business Schools, he went on to establish himself in academia, teaching at a range of universities. An experienced lecturer, he has an MA (distinction) in Teaching and Learning in Higher Education, and frequently teaches on a range of business courses. In 2012 Phil's students nominated him for an Amazing Teacher Award. In addition, after being nominated by the Liverpool Business School, he received the University Award for outstanding impact on the student learning experience. Phil has written several books, including 'Management - Theory and Practice Ed 7' with Gerald Cole and, 'International Business and Management', both of which were published with Cengage. His books are popular texts on a range of business degree programmes. Phil lives on the Wirral with his wife Rebecca and three sons Toby, Jacob and Ben. Andrew has over twenty years' experience as a teacher and author across all levels of education. His speciality lies within assessment having been a former Chair of Examiners for a major awarding body in the UK for Business and Economics, a Fellow of the Chartered Institute of Educational Assessors and a consultant for regulatory bodies. Andrew has written texts on business and economics across different levels including A-level and undergraduate economics texts and had articles published as a result of his PhD research. This research is looking at assessment and the notion of threshold concepts in economics. He is the Editor of Teaching Business and Economics, the journal of the Economics, Business and Enterprise Association (EBEA) and lives in Rutland with his wife, Sue and twin sons Alex and Johnny.