Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Description

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done ? whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and ? as you'd expect ? highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

Lindsay Camp has been a freelance writer for over 20 years. He beganhis career at J Walter Thompson, one of the UK's largest advertisingagencies. He has been invited three times to judge the 'Writing forDesign' category in the D&AD Awards, the advertising and designindustry's Oscars. He has also uniquely been nominated twice in oneyear for the silver award in this category.

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about - and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today, The Guardian) ' very persuasive. I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore (in Market Leader) 'Lindsay Camp is a dangerous man, and this is a dangerous book. Behind that charming exterior lies the revolutionary thought that words can change people, organisations and the world. Whatever next? I know, he persuaded me, but ' John Simmons (author, We, Me, Them & It: How to Write Powerfully for Business) 'I would have described this book as educational, entertaining, compelling and persuasive but, having read it, I'd say it will liberate and transform your communication skills.' Ben Casey (University of Central Lancashire) 'This book applies to anyone who needs to write persuasively, be it in aspeculative business letter, an advert, or a CV, but wants more than a setof templates. Camp coaches entertainingly through pitfalls and tips.' Publishing News (March 2007)